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Face to face – Eng Hamad Al Ameri

mdcwEng Hamad Al Ameri can be perfectly described as a man who loves to build things. Single-handedly, he started Trojan Holding in the UAE, back in 2009, with small caravans on site doubling up as offices. Now, after seven years of operating successfully in the country, Ameri can boast of several business verticals with more than 25,000 employees across the world.

Today, the parent company boasts nine subsidiaries, which include Trojan General Contracting (TGC), specialised in mass housing projects; National Projects & Construction (NPC), specialised in high-rise and infrastructure projects; Royal Advance Electromechanical Works; Reem Emirates Aluminum & Glass Factory; Hitech Precast & Block Works Factory; Al Maha Modular steel structures factory; Phoenix Timber Factory; and Reem Readymix Factory. Including its presence in the UAE and Bahrain, the contractor has an impressive global footprint, covering countries like Jordan, Morocco, the Seychelles, Russia, Belarus, Serbia, Iraq, and Afghanistan.

Ameri begins: “We started in 2009 with a villa project worth approximately $21.7m (AED80m), and then there was no looking back. Our current annual turnover is around $1.3bn (AED5bn), and we grew almost 12% in 2014-15.”

Construction Week Link: http://www.constructionweekonline.com/article-40862-face-to-face-eng-hamad-al-ameri-trojan-holding/

Staying true to his selective nature when taking up projects, Ameri always believes in bidding on the right developments, at the right time, and in the right places. The contractor is currently pursuing hospitality projects in Belarus and mixed-use tower projects in Serbia. “We are eyeing projects in all the countries that we are operational in. Wherever there are big projects that fit the bill for us, we are willing to participate.”

In the UAE, Trojan is in the process of delivering 5,000 villas in Al Ain and 470 nearly completed villas at Akoya by Damac. On the global stage, the contractor has already finished 200 small townhouses in the Seychelles.

Always ready to take up fresh challenges, Ameri has successfully led his team to deliver projects in Iraq and Afghanistan. He explains: “In Iraq, we have already delivered the first phase of a huge community project, and currently we are working on the second phase. In Afghanistan, we have already delivered 111 buildings, fully designed and built by us.

“Both of these markets are very interesting. I have a good and qualified team working there, comprising multiple nationalities from all across the world. We try to implement our UAE know-how and building techniques [across all of our overseas] projects.”

The contractor plans to enter Saudi Arabia by the end of this year or early in 2017, as Ameri believes this is a favourable juncture. “I think it’s the best time to begin operations in Saudi, because a lot of big companies are going bankrupt, and there is a lot of work that demands good contractors there. It is our time to get in there and start afresh. Saudi has a lot of projects, and the domestic demand in the kingdom is huge. We need to be selective, and should know where, how, and which projects to work on.”

Within its diverse portfolio of projects, Trojan can boast of impressive hotels in Abu Dhabi, which include the St Regis Corniche and the Holiday Inn in Dana, to name just two. Ameri says: “The projects are not only restricted to our contracting division; we participate in them through our companies as well. We have worked on hotels like the Viceroy Dubai, Al Raha Beach hotel, and the Palm Tower on Reem Island.”

The contractor is not focused on the commercial market, although it has completed four office buildings on Reem Island in Abu Dhabi. He adds: “The market is not favourable for a commercial product; it’s absolutely residential-leaning.”

Being a predominantly oil-based economy, the falling prices have definitely hurt regional market sentiments, with project awards getting delayed and government spending slashed. This has forced the contractor to cut down its costs as well.

Ameri says: “The dropping of the oil prices meant that our costs will be dropped as well. I would agree that there is a little drop in the number of tenders issued in the region, but there is no stop to work. The margins are definitely lower, but it depends on how much profit you want to make. If you are looking at making huge profits, then I would suggest it’s not a good time. If you want to work and make reasonable profit, you will always find a job to do.”

While the price of oil does have an impact on the contractor, it in no way affects the quality of its work. “When oil prices go down, all the other costs go down,” Ameri explains. “To offset that, the cost of the materials is reduced; profits generated are not huge but, also, not below expectations [either]. Also, we are a one-stop shop – we have a huge technical team working on every small and large element of a building. We are a group that can deliver everything in-house. We do not depend on sub-contractors; we are financially strong and are capable of delivering any project on time.”

Ameri was bullish about business in H1 2016, considering the build-up to Expo 2020 and other events. “Being a home-grown brand, we know this market; it’s constantly absorbing people, which keeps the business cycle running. I think we are definitely going to go up, with more projects in the pipeline and more tenders being awarded,” he notes.

A graduate of American University Dubai and an engineer by profession, Ameri always prioritises the wellbeing of his staff. “[Having been] on the other side, I know that my team is the most important thing. We work day and night to make Trojan one of the biggest and [most] formidable names in the region.”

Ameri concludes: “My staff can come to me at any time of the day; we are one big family at Trojan. We have people who [have been] working with us from day one. We want to be present at the right place and at the right time to project ourselves as a home-grown flag-bearer of the UAE.”

 

Don’t Accept Second Best – Call Royal Advance!

Committed to quality workmanship and five-star safety standards, Royal Advance is one of the leading MEP companies in the region, with a workforce of around 3200  employees and, at the present time, $476 million worth of work in hand. Focused on the needs of the nation and investing in big development challenges that it sees through with a critical eye towards safety, quality, and timely delivery, all within budget, Royal Advance works on prestigious projects across the UAE, and has obtained an unrivalled reputation for getting the job done right, first time, on time.

A subsidiary of the highly respected pioneering company Trojan Holding, Royal Advance is an independent MEP contractor known for its meticulous finishing and superior quality. Indeed, established in Abu Dhabi, it is a fast growing business that is setting new standards across the industry.

Royal Advance has created an impressive portfolio over the years, accumulating a diverse range of projects, including high-rise buildings, mass housing, educational facilities, hospitality, sports facilities and infrastructure works. Such projects include, Marina Square Towers, Hydra Avenue, the Institute of Applied Technology, 2000 and 3000 Emirati Villas projects in Al Ain, the Vocational Education Development Centre, West Yas Development on Yas Island, Holiday Inn Hotel, Raha Beach Hotel Extension, Najmat Abu Dhabi and Rawdaht Abu Dhabi infrastructure works, all of which have, or will be, delivered within the committed timeframe with unparalleled levels of quality.

Amongst Royal Advance’s biggest projects is the landmark project Horizon Towers on Reem island. The project offers upscale residences, a health club, cafes and restaurants, with all MEP works taken care of by Royal Advance. The Palm Tower, a 56 stories including a 291 rooms Hotel & 500 Furnished apartment.  In addition, the company has successfully executed MEP works for AKOYA by DAMAC, a luxurious array of Beverly Hills inspired villas in Dubai with perfect MEP finishing. There is also the exciting Bloom Properties development: namely the Abu Dhabi Marina Hotel & Residences project that offers a hotel, executive serviced apartments and upscale residences.

Guided by its forward-looking vision, Royal Advance provide quality services that regularly exceeding client expectations, while adhering to the latest international standards of technical and individual excellence through continuous improvements, training and innovation. The company’s guidelines incorporate adding value for its clients; nurturing and promoting in-house skills and talent; a dedication towards delivery on time; respecting its employees hard work and contribution; and a commitment towards quality and safety.
Royal Advance aims to be the leading company in UAE market within five years.

Latest News

Set in an arabesque theme and with a slogan of "Together We Build", Trojan Holding's third annual iftar celebration was held at the prestigious Emirates Palace In Abu Dhabi, highlighting Trojan Holding's construction achievements. Having all the subsidiaries and sister companies under one roof, It was an opportunity for Trojan Holding to come together and share their combined accomplishments and reconnect with their group, leading companies, joint venture partners, vendors and subcontractors.

Engineer Hamad El Amri, CEO of the Trojan Holding was welcomed to the stage to address the crowd with a heartfelt welcome. His speech headlined the evening with a brief history of Trojan Holding and its growth in the last couple of years. Eng. Hamad stressed that during this holy month, we are all presented with an opportunity to pause; reflect on our lives, our health, our families, our friends and our resolve to get better every year and to be grateful for the blessings that we enjoy; which we sometimes tend to take for granted.

The evening included a formal buffet dinner in 2 venues, which hosted 1,500 guests and a raffle draw which entertained the audience throughout the night.

On behalf Trojan Holding, we look forward to the next annual Ramadan iftar celebration. 


Photos: Click here to view photos

Trojan Holding's 3rd Annual Iftar Celebration

Set in an arabesque theme and with a slogan of "Together We Build", Trojan Holding's third annual iftar celebration was held at the prestigious Emirates Palace In Abu Dhabi, highlighting Trojan Holding's construction achievements. Having all the subsidiaries and sister companies under one roof, It was an opportunity for Trojan Holding to come together and share their combined accomplishments and reconnect with their group, leading companies, joint venture partners, vendors and subcontractors.

Engineer Hamad El Amri, CEO of the Trojan Holding was welcomed to the stage to address the crowd with a heartfelt welcome. His speech headlined the evening with a brief history of Trojan Holding and its growth in the last couple of years. Eng. Hamad stressed that during this holy month, we are all presented with an opportunity to pause; reflect on our lives, our health, our families, our friends and our resolve to get better every year and to be grateful for the blessings that we enjoy; which we sometimes tend to take for granted.

The evening included a formal buffet dinner in 2 venues, which hosted 1,500 guests and a raffle draw which entertained the audience throughout the night.

On behalf Trojan Holding, we look forward to the next annual Ramadan iftar celebration. 


Photos: Click here to view photos

 

UAE Contractors Forum & Awards

Developing strategies and establishing best practices to overcome challenges faced by contractors in the UAE

The UAE construction industry has grown considerably over the past few years with the continued development of various Emirates stimulated by considerable government spending and renewed investment from the private sector. In 2013 alone, over US$150 billion of new projects were announced in the Emirates and, with the subsequent awarding of EXPO 2020 to Dubai, the investment is set to continue for the foreseeable future.

In light of these factors, Trojan Holding LLC sponsored the UAE Contractors Forum and Awards held in Dubai from 2 - 3 June. In this event we looked at existing opportunities for contractors in the UAE and discussed major challenges facing the industry, including:

  • Impact of increased competition on the profitability of contractors
  • Lack of availability of skilled labour and how that impacts the quality of work
  • Delivering projects on time and within budget using smart building technologies
  • Adhering to stricter sustainability and energy efficiency standards

Key factors driving growth in this sector include:

  • The regeneration of Abu Dhabi infrastructure, residential and commercial sectors in line with their 2030 economic vision
  • Dubai's re-emergence as an attractive destination for local and international real estate investors
  • Increased development in the hospitality, leisure and transportation sectors due to the awarding of EXPO 2020

 

                          

 

FACTS & FIGURES

Royal Advance is the electromechinal contracting arm of Trojan Holding.

Concluded the year 2017 with a record turnover and expects year on year growth of 30% in 2018.

Workforce made up of 162 admin staff and engineers, 2010 skilled labourers and 108 unskilled labourers.

Royal Advance growth was fueled by mega ongoing projects and we continue to see growth in aspiring markets.

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